Some are reviewing their campaigns and creating new work to show how they are responding to the crisis. There are many good reasons to continue advertising if you can, but how do you advertise in this very peculiar recession – one caused by disease? Join Orlando Wood, Chief Innovation Officer at System1 and author of advertising’s ‘repair manual’ Lemon (IPA, 2019) to learn whether brands can and should continue with their pre-existing work, how new ads are performing today and what kind of work is connecting well – and less well – in the pandemic.
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