The coronavirus crisis is testing us all, but marketers need to think long-term and keep building their brands, protecting their staff, and honoring their values.
Now is not the time to shy away from talking about customers and business, it may seem superficially mercantile to discuss brands, pricing, and customer behavior as we stare down the barrel of a pandemic. But the practical reality of global economic trade means that we need to market now for the good of all mankind. Join Mark Ritson in the discussion of our role in marketing during and after the challenge of COVID-19.
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