Insights

A panel discussion was held featuring representatives from Diageo, Idiro and Alice PR. The conversation was focused on people, technology, and how they intersect to drive progress.

Grainne Wafer, Global Director at Diageo, spoke about leadership in the context of the challenges that businesses are currently facing. She spoke about qualities such as focus, precision, empathy, inclusion, experimentation, and failure that are important for leaders today.

Marketing Institute Ireland hosted an insightful and informative panel, part of the Rise + Shine Breakfast Series, discussing the paramount importance of employer branding. The panel was composed of credible experts from esteemed organisations, Alternatives, Kellogg’s, and Indeed.

How we built an effective “Employee Value Proposition” to further shape and build our culture for our employees, and to attract future talent. Presenters • Tracy Murphy – Senior Director, Salty Snacks • Jenn Carkner – Senior Director, Kellogg Breakfast • Sinead Collins – HR Director Category

What do Einstein, Darwin and AI have in common? You’d be forgiven for thinking it sounds like the beginning of a bad joke. In fact, all three were mentioned in presentations at the recent MII DMX

At a recent MII event, we became hyper-fixated on hyper-fatigue while hearing the steeling statistics and future forecasts set to impact consumers for years to come as described by Brian O’Connor from Mintel.

On a cold and grey day in January, Kay McCarthy from MCCP set our wheels turning and our tongues wagging as she shared global and local research and insights into the next wave of consumer needs and contextual trends.

Amy Tumelty, TWBA & MII // TU Dublin lecturer & Melissa Dunne, current MSc Digital Marketing & Analytics Student 2020 & Marketing and Communications Executive at Repak joined Jade KimProgramme Manager to discuss how the MSc will equip you with the tools to turn insights into action and make incisive decisions to accelerate both business growth and personal development

The 2022 Edelman Trust Barometer Ireland findings reveal strong public recognition for the Government’s management of the pandemic, with 66% of respondents agreeing that it performed well during the crisis.

Trust has changed, but how? Lucy Jameson will take you through the importance of building trust in COVID-19 and the looming recession and just how to build brand trust today’s economy.

Artificial Intelligence (AI) and Chat Generative Pre-trained Transformer (ChatGPT) were on the menu at the sold-out, MII MCCP Breakfast event on March 2nd and we certainly tucked in!

Price inflation is most definitely here but this is not a recession and there is a very real difference in how you can market your way to success!

“Here comes the Summer ” Join us for a panel discussion hosted by Mark Byrne MCCP, with Karl Donnelly Bulmers; Jo Harrington, Live Nation, Mary Sheahan, MCCP and Suzanne Quinn, Woodie’s.

Join Verve & MII for our special trends webinar event, where we tell you how the experiential, content and event worlds are shaping up for 2022. In studio will be a panel of expert guests to bring us up-to-date on how the Metaverse and Web 3.0 phenomena are disrupting the market, and of course our in-house specialists from Verve to discuss the trends the industry is experiencing in 2022 and what is shaping consumer behaviors in the post-pandemic reset

“How to use Marketing to lead. Tips for leading in continued uncertainty” Kay McCarthy, CEO of MCCP with 3 experts from Ireland’s leading brands. Dervila McGarry, Lloyds Pharmacy, Jessica Norris, Irish Distillers, and Aoife Davey, Dublin Zoo.

Re-Imagining the consumer The Re-Imagined Consumer or not? What has changed with the post-pandemic consumer and what has not? Kay McCarthy Founder and MD MCCP asks 3 experts from Ireland’s leading brands, An Post, Aer Lingus, and Heineken

If the last two years have taught marketers anything, it’s that the role of the marketeer is intrinsically linked to the world around them. While instability is still real, the landscape of the post-pandemic world is becoming clearer. Reading that landscape early is vital for marketers seeking to maximise growth in 2022.

Simon Moriarty, Director of Trends EMEA at Mintel Looking ahead to 2022, Mintel’s market trend analysis and prediction research are grounded by observations of the key drivers of consumer behavior and backed by their robust data sets. In 2022, expect consumer behavior to shift and evolve in response to the following five global consumer trends.

The time we have to save humanity from climate disaster is running out.What can you do as a marketer to make a difference? April Redmond will talk you through 5 things that you can do RIGHT NOW to make an impact, whether you are a CMO or an ABM.

Brands Should “Reconsider Influencer Ad Budget As This May Not Be Hitting The Mark” : Research Shows Trusted Reviews Are The Top Driver Of Uptake Of New Products With Parents