Contact us

News

INSIGHT

The Moments Of Truth

Industry
#Consumer

PML Group, Ireland’s leading OOH and location marketing agency, launches The Moments of Truth in Ireland. The Moments of Truth study is the world’s most comprehensive research examining the power of context and relevancy in OOH. Commissioned by Posterscope (PML Group’s UK colleagues), Clear Channel and JCDecaux it used research techniques of neuroscience, eye tracking and sales studies to understand the impact of dynamically serving Digital OOH.

This is member-only content. Please login to view.

Or click here to become a member.

Share This Insight

Next Event

More Insights

PDF and Infographic, Case Study

Sound Affects 3: Will AI Kill The Radio Star?

Video

Panel Discussion on Leadership with Diageo, Idiro, and Alice PR

A panel discussion was held featuring representatives from Diageo, Idiro and Alice PR. The conversation was focused on people, technology, and how they intersect to drive progress.

Video

Diageo: Navigating the Leadership Landscape with Global Director, Grainne Wafer

Grainne Wafer, Global Director at Diageo, spoke about leadership in the context of the challenges that businesses are currently facing. She spoke about qualities such as focus, precision, empathy, inclusion, experimentation, and failure that are important for leaders today.

Video

Panel Discussion on Employee Value Proposition with Indeed, Alternatives, and Kellogg’s Europe

Marketing Institute Ireland hosted an insightful and informative panel, part of the Rise + Shine Breakfast Series, discussing the paramount importance of employer branding. The panel was composed of credible experts from esteemed organisations, Alternatives, Kellogg’s, and Indeed.

Video

Kellogg’s Europe: How we are building our culture via our Employee Value Proposition

How we built an effective “Employee Value Proposition” to further shape and build our culture for our employees, and to attract future talent. Presenters • Tracy Murphy – Senior Director, Salty Snacks • Jenn Carkner – Senior Director, Kellogg Breakfast • Sinead Collins – HR Director Category

Blog

DMX Insights What do Einstein, Darwin, and AI have in common?

What do Einstein, Darwin and AI have in common? You’d be forgiven for thinking it sounds like the beginning of a bad joke. In fact, all three were mentioned in presentations at the recent MII DMX

Blog

Hyper-Fixated on Hyper-Fatigue

At a recent MII event, we became hyper-fixated on hyper-fatigue while hearing the steeling statistics and future forecasts set to impact consumers for years to come as described by Brian O’Connor from Mintel.

Blog

The Age of Rebellion is Dawning

On a cold and grey day in January, Kay McCarthy from MCCP set our wheels turning and our tongues wagging as she shared global and local research and insights into the next wave of consumer needs and contextual trends.

Video

Open Lecture: MSc Digital Marketing & Analytics Be Better. Do Better

Amy Tumelty, TWBA & MII // TU Dublin lecturer & Melissa Dunne, current MSc Digital Marketing & Analytics Student 2020 & Marketing and Communications Executive at Repak joined Jade KimProgramme Manager to discuss how the MSc will equip you with the tools to turn insights into action and make incisive decisions to accelerate both business growth and personal development

PDF and Infographic

The 2022 Edelman Trust Barometer Ireland findings

The 2022 Edelman Trust Barometer Ireland findings reveal strong public recognition for the Government’s management of the pandemic, with 66% of respondents agreeing that it performed well during the crisis.