Who Can Join?

Have you graduated in the past 2 years and hold a degree or postgraduate qualification in Marketing or Business? If so, you may be eligible for the Qualified Marketer Exam. See our approved list of qualifications below.

PLEASE NOTE: If your qualification is not on this list, please email training@mii.ie with your details and we will be able to check your eligibility.

Price to sit this exam: €45.00 per person

Full members of the Marketing Institute are invited to sit this exam complimentary in order to avail of the Professional designation MMII Grad.

Marketing Institute Corporate Associates and Students can sit the Qualified Marketer exam for €45.

You will receive a receipt to your email address once you have paid online. Terms and Conditions apply: Exam fee is non-­transferrable and non­-refundable. This exam is for people who are in their final year or postgraduate degree of Business & Marketing and also those who have graduated in the past 2 years i.e. Graduated in late 2018.

How To Join?

Registration is now open for our next QME on June 19th 2021.

Our next date for the Qualified Marketer Exam is June 19th.

Got more questions?  Please email training@mii.ie for further information.


The Marketing Institute maintains a Register of Qualified Marketers that lists the names of full members of the Institute who, in addition to having an approved, degree-level qualification in marketing, have also successfully undertaken the Institute’s own Graduateship or Qualified Marketer Exam.

The exam will take place online via Google Classrooms. Please ensure when signing up for the exam you do not use your college email address as you will be unable to be added to Google Classroom.

The format for the day will be as follows:

10am– Case Study released online

1pm– Case Study Questions released online

3.30pm – Submission of Case Study Answers

Any further questions, please email training@mii.ie 

Why Become A Member

Why sit the exam?

  • Taking the exam proves that you can apply your degree-level marketing knowledge to real-life business situations.
  • Successful candidates will become full members of The Marketing Institute and will be given complimentary membership for the first year.
  • It grants you, as a member, the right to use the professional designatory letters MMII Grad.
  • It entitles you to be listed in the Marketing Institute’s Qualified Marketer list.

How does the exam work?

  • The exam will take place online. 
  • A one-day, open-book exam based on a selected case study. 
  • You will have the Case to refer to throughout the whole day.
Mii lanyards

Approved list of qualifications

  • Athlone Institute of Technology BBs(M)
  • Blanchardstown Institute of Technology BBs(Hons) Int Business
  • Carlow Institute of Technology BBs(M); MSc(M); BBs(B&L) BSc(Hons)M&A; BSc(Hons)Dig.(M)
  • Cork Institute of Technology BBs(M)
  • Dublin Business School BA; BBs(M); MSc (M)
  • Dublin City University BBS(M); BA(M&L); MBS; MSc(M); BSc Av.(Mgmt); BA Int. B&L
  • Dundalk Institute of Technology BBS; BBs(M); MBs
  • Galway/Mayo Institute of Technology BBs(M)
  • ICD Business School BA(Hons) Bus.Studies, BA(Hons) Dig.Bus.
  • Independent College Dublin BA(M) & BA B.Studies(M)
  • Institute of Art, Design and Technology [IADT, Dublin] BBs(Hons) in Entrepreneurship) BA
    (Hons) Bus & Arts Mgmt
  • Institute of Public Administration BBs(M)
  • IUBH(Kerry) BA Hotel Mngt
  • Letterkenny Institute of Technology BBs(M); BBs(M&L)
  • Limerick Institute of Technology BBs(M) MBus (M Mgmt)
  • London Centre of Marketing DB(M&M); DS(M&M)
  • National College of Ireland MSc(M); MSc(Mgmt)
  • National University of Ireland, Galway BComm(M); MSc(M)
  • National University of Ireland, Maynooth MSc B(Mgmt)
  • Portobello College BA(M) (Hons)
  • Sligo Institute of Technology BBs(M)
  • Tallaght Institute of Technology BA(Adv Mkt Comms);BA(Dig.M); BBs(M); BBs(Mgmt); BSc(M)
  • Technological University Dublin PG Dip.(Mgmt & M); BBs; BSc(M); MSc(M); BBs Int. Business
  • Tipperary Institute BBs(M)(Hons)
  • Tralee Institute of Technology BBs(M)
  • Trinity College Dublin BBs; BA; MBA; MSc(M); MSc(Mgmt)
  • University Aberdeen MSc(M)
  • University College of Cork BComm(M), BSc(M&E); MSc(M); BSc(Hons M)
  • University College of Dublin BComm(M)
  • University College of Dublin Michael Smurfit School of Business MBS; MSc(Mgmt)
  • University of Limerick BBs(Hons); BSc(M)
  • University of Ulster (Magee) BBs(M); BSc(Hons)
  • University of Ulster (Jordanstown) BSc(M)
  • Waterford Institute of Technology BBs(Hons) (M); BA(Hons)Bus, HRM

Other Membership Options

Individual Membership

By becoming a member, you give yourself the ultimate competitive advantage to perform at the highest level – through access to a wide range of practical marketing knowledge, cutting-edge upskill training programmes, and from networking opportunities with marketing peers throughout the country. Membership of The Marketing Institute is a statement of your true marketing professionalism.

Discover The Benefits

Corporate Membership

If your marketing team has 10 or more members, a Corporate Partnership might be for you.

Because it is a bundle of memberships, associates, training credits and event passes, it works well for teams who use more than one Marketing Institute service.

Find Out More