Mastering the Research Journey to lead, inspire and transform change as we move into the Next Normal
May 26th & 27th. Online Learning
Master the research to insight to execution journey on this online learning session. These 2 morning sessions will be delivered by Eadaoin McCarthy an expert in developing better research practice and processes by combining a mix of logic & creativity.
Each Session will offer practical tips and resources to make it easier for you to unknot multiple data sources and simplify how to convert information to insight.
Regulation & Governance
June 5th +6th. Online Learning
This 2-day course has been devised by the Marketing Institute precisely to help give an awareness and understanding of the legal and regulatory environment for digital marketing decisions.
It is hoped that the development of an understanding of the relevant issues will inform digital strategy making and enable better and more meaningful audience and stakeholder relationships.
Building your eCommerce Strategy
June 9th & 10th. Online Learning
This course has been created to help marketers either review their company’s existing eCommerce strategy or to help create an eCommerce proposition from scratch. The course includes a multitude of practical tips that can be applied to individual aspects of an eCommerce business to maximise results, so will suit eCommerce Managers or Marketers who are early-to-mid careers, as well as senior marketers looking to create an eCommerce strategy for their brand.
MSc Digital Open Lecture : What can I gain from enrolling in a Msc in Digital Marketing & Analytics
June 16th - Online Learning
Join us on June 16th from 6-7pm, where TU Dublin lecturers and past MSc Digital Marketing & Analytics Graduates have a conversation discussing their highlights from the course, what is involved and how enrolling in the course has really benefited them and opened up a world of opportunities.
Webinar - Navigating Covid 19: Survival, Adaptation & Recovery
June 18th - Online Learning
Join us on June 18th, where Les Binet, Head of Effectiveness at adam&eveDDB talks about how Marketers are coping in this crisis due to Covid-19.
Persuasive Writing for Marketers
July 7th. Online Learning
This course will enable marketers to understand the elements of successful persuasive writing, learn to better tailor their approach, tone and language to their audience(s) and clearly articulate their brand’s value proposition. It will equip participants with a framework for planning the content they need to write, as well as a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy.
Finance for Marketers
July 21st. Online Learning
This one-day masterclass is aimed at non-finance managers and marketing professional who wish to understand the basic principles of finance pertinent to marketing. It will take a practical approach, using a number of case studies to underpin the fundamental financial principles relevant to marketing professionals.
Executive Diploma in Strategic Digital Marketing
September 7th - December 7th . Online Learning
This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy.
This course will be fully online via online platform.
CMO Masterclass: Marketing Effectiveness
September 8th.
This half-day course, led by Les Binet, is for anyone who wants to make their marketing communications more effective, efficient and accountable. You’ll learn how marketing communications really work – and why most of the things you’ve been taught are wrong, how to make them work better – and why most marketers get the balance wrong, and how to evaluate them properly – and why much research is misleading.
At the end of the session, you’ll have a much deeper understanding of how to plan, measure and optimise marketing communications, and will have a new set of intellectual tools that will help your company to increase sales and profit.
