Email Marketing

4th November - Online Learning

Email marketing is a great tool to generate awareness, inform customers, increase engagement and loyalty, and ultimately generate revenue.

This workshop, aimed at junior to mid-level marketers, will enable you to leverage email marketing to reach your marketing goals. You will learn how to grow your database, increase customer loyalty with lifecycle campaigns, and measure results with Integrated Analytics.

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Design Thinking- Opening up 2021 Possibilities

10th November - Online Learning Webinar

Our present and future world means that many businesses and brands are being forced to rapidly respond to changing consumer environments, accelerating  products /services  and flexing operations to take on the demands we are faced with. Innovation and R&D has a key role to play and design thinking is the horsepower to leverage and step confidently  into 2021.

Join Design Thinker and Doer Eadaoin McCarthy Founder of InsightDesigned  & Christina Furlong, Consumer Insights Specialist at Kerry Taste & Nutrition for this exciting webinar on how Design Thinking can open up numerous opportunities and possibilities in 2021.

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Branding in Challenging Times

25th & 26th November - Online Learning

Part of our ‘Marketing Fundamentals’ suite of courses, the Brand course is the third in the series.

This course will identify the key elements required to establish Brand salience and meaningful difference; the proven formula for success.

Content will draw from trusted academic and expert sources with relevant successful examples.

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Webinar : Executive Diploma in Strategic Digital Marketing - How it is a stackable course

2nd December -Online Learning Webinar

Join Dr. Tony Buckley, TU Dublin, Colin Lewis, MII faculty and Barbara Dunne, current MSc 2020 MII Scholarship as they discuss how beneficial and practical the Executive Diploma in Strategic Digital Marketing is in creating the foundations for MSc in Digital Marketing & Analytics and how the course provides stackable skills.


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Introduction to Marketing - A Refresher For Marketers

9th December - Online Learning

This course aims to enable marketers working in large teams to become more strategically-minded and understand how their area of specialty aligns with the overall commercial objectives of their organisation.  

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Executive Diploma in Strategic Digital Marketing

11th January 2021 -Online Learning

Our popular Executive Diploma in Strategic Digital Marketing is back again in January 2021.

This 12 week programme led by industry professionals will give you a solid understanding and the stackable skills of Strategic Digital Marketing.

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Using CX to Differentiate Your Business

12th & 13th January 2021 - Online Learning

Delivering great customer experience (CX) is key to ensuring brands deliver a seamless customer experience throughout their customers journey.Those leading the way in CX realise to fully understand their customers they need to be measured in both quantitative and qualitative ways.

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Insightful Thinking 8 Week Programme

February 2021 - Online Learning

This 8 week programme, designed by Tony Franco & Richard Oldham, comprises of 3 Core Modules and a final presentation.

‘Marketer Pathways’, MII’s Competency Framework has been developed around three streams, Marketing, Business & People. In order to transition your career to a more senior level you need to focus not only on technical (marketing) skill development, but also Business and People competencies, such as influencing, negotiation, resilience and more. And the Insightful Thinking Programme will do just that, empowering you with skills required for a leadership role.  Click below to read more and begin your journey to leadership.

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