Marketing Fundamentals Series: Aligning Brand and Commercial Goals
11 March 2020
We have developed this new branding course to help further marketers’ understanding of branding as a key strategic sales tool, and allow them to develop brand strategies that connect with customers and drive sales revenue.
Executive Diploma in Strategic Digital Marketing
30 March 2020
This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy.
Marketing Fundamentals Series: Using CX to Differentiate Your Business
29 April 2020
This one day course delivered by Clare Kavanagh and Mark Cullen, who are both CCXP certified, will work through the key principles and frameworks around ensuring you and your business are able to deliver excellent customer service and generate customer loyalty.
Regulation & Governance
5-6 June 2020
This 2-day course has been devised by the Marketing Institute precisely to help give an awareness and understanding of the legal and regulatory environment for digital marketing decisions.
It is hoped that the development of an understanding of the relevant issues will inform digital strategy making and enable better and more meaningful audience and stakeholder relationships.
CMO Masterclass: Marketing Effectiveness
11 June 2020
This half-day course, led by Les Binet, is for anyone who wants to make their marketing communications more effective, efficient and accountable. You’ll learn how marketing communications really work – and why most of the things you’ve been taught are wrong, how to make them work better – and why most marketers get the balance wrong, and how to evaluate them properly – and why much research is misleading.
At the end of the session, you’ll have a much deeper understanding of how to plan, measure and optimise marketing communications, and will have a new set of intellectual tools that will help your company to increase sales and profit.