CV Building & Interview Skills for Graduates
26th May - Online Webinar
As a final year student or recent graduate, you’re excited about your future, but uncertain of what lies ahead. We want to make the transition from Grad to Employee as easy as possible for you by bringing you a series of webinars that help you to prepare for life post-college.
Securing your first job and acing interviews can be a tough challenge, especially in the current climate so we’ve teamed up with Alternatives for our next graduate webinar on “CV Building & Interview Skills for Graduates”.
MII & TU Dublin - Autumn Series Launch
8th June - Online Webinar
Join us on June 8th for the launch of our MII & TU Dublin Autumn Series.
We will be joined by all Executive Education Programme leaders, as well as Programme Directors from the MSc in Digital Marketing & Analytic and the Postgraduate Diploma in Management & Marketing.
CMO Masterclass: Behavioural Economics with Rory Sutherland
9th June - Online Learning
Behavioural economics is an entirely practical field about how people make decisions and what drives their behaviour. It gives you the tools to understand, predict, and influence them.
As long as you do your business with humans, you will forever benefit from this knowledge.More and more, marketing and communication are becoming a science. A science about what makes customers tick, how they behave and make decisions.
Executive Diploma in Regulation and Governance for Marketers
This fully accredited Executive Education programme aims to give a full understanding of the legal and regulatory environment for digital marketing decisions.
The course aims to develop your understanding of the relevant issues that should inform digital strategy making and enable better and more meaningful audience and stakeholder relationships.
Registration will close Wednesday May 19th.
Using Insights to Gain Competitive Advantage
15th & 16th June - Online Learning
Develop a considered and data-driven marketing strategy for your business. This course delves into how marketing professionals can utilise and make sense of the large quantities of data collected by their organisations from their customer bases to aid in gaining competitive advantage.
Qualified Marketer Exam
19th June - Online Exam
Have you graduated in the past 2 years and hold a degree or postgraduate qualification in Marketing or Business? If so, you may be eligible for the Qualified Marketer Exam.
The Marketing Institute maintains a Register of Qualified Marketers that lists the names of full members of the Institute who, in addition to having an approved, degree-level qualification in marketing, have also successfully undertaken the Institute’s own Graduateship or Qualified Marketer Exam.
Developing a Marketing Strategy in 2021
29th & 30th June - Online Learning
Strategy to build long-term meaningful engagement and profitability has never been so critical to avoid the trap of devaluing your brand and future profits.
This course will give you confidence in how best to approach developing a marketing strategy in your business and the importance of segmenting, targeting and positioning your brand in a competitive market.
Persuasive Writing for Marketers
6th & 8th July - Online Learning
This course taking place on July 6th & 8th will enable marketers to understand the elements of successful persuasive writing, learn to better tailor their approach, tone and language to their audience(s) and clearly articulate their brand’s value proposition.
*Limited Spaces Available*
CMO Masterclass: Using Behavioural Science to Solve Business Challenges in 2021
July 13th - Online Learning
Before you can influence decisions, you need to understand what drives them. This course investigates how consumer behaviour is shaped by psychological shortcuts.
This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to marketing. It covers both the latest findings from the topic but also lesser known classic experiments.