PgDip Open Lecture : Introduction to Finance with Sean O'Reilly

13th August -Online Learning

Sean O’Reilly and Sarah Strange TU Dublin, are holding a PgDip Management & Marketing Open Lecture on August 13th at 6pm. The theme of the open lecture will focus on the Finance module along with discussion about the Management Consultancy project.

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Insightful Thinking Webinar

3rd September - Online Learning Webinar

Join us on September 3rd where Tony Franco & Richard Oldham will be giving MII members a taster session of their new 8 week Insightful Thinking Programme starting on October 8th. Tony & Richard will answer any questions about the programme and how Bord Bia who recently completed the course found it beneficial for their whole company.

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Executive Diploma in Strategic Digital Marketing

7th September - 7th December . Online Learning

This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy.

This course will be delivered online .

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CMO Masterclass: Marketing Effectiveness

8th September

This half-day course, led by Les Binet,  is for anyone who wants to make their marketing communications more effective, efficient and accountable. You’ll learn how marketing communications really work – and why most of the things you’ve been taught are wrong, how to make them work better – and why most marketers get the balance wrong, and how to evaluate them properly – and why much research is misleading.

At the end of the session, you’ll have a much deeper understanding of how to plan, measure and optimise marketing communications, and will have a new set of intellectual tools that will help your company to increase sales and profit.

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Marketing Strategy & Tactics in a Digital World with PR Smith

9th,10th,16th & 17th September 2020. Online Learning.

This course has been devised by the Marketing Institute precisely to help you to create the optimal strategy for all aspects of your marketing. As the professional body for marketing people in Ireland, we understand the complexities and the realities faced by marketers in the real world, and this course reflects the need for practicable responses to the most common challenges facing our members in grappling with digital challenges and opportunities.

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Executive Diploma in Finance for Marketers

22nd September 2020 - 12 Weeks

If you are a marketing professional looking to improve your understanding of financial concepts then this is the right course for you.

With this diploma you will be introduced to the main models necessary for business planning, learn how to critically evaluate financial information and contribute meaningfully to key marketing budget decisions.

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Executive Diploma in Analytics

22nd September 2020 - 24 Weeks

This course provides you with an understanding of data analytics with a focus on digital analytics in a business context. The course is centered on developing deep strategic insights that can drive a marketing strategy. It is co-delivered by an digital marketing industry expert who brings their practical experience to the classroom. The course is a mix of group and individual work with an emphasis on working with live projects.

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Postgraduate Diploma in Management & Marketing

22nd September 2020 - 12 Month Part-Time Course

The Marketing Institute of Ireland and Technological University Dublin Level 9 Postgraduate Diploma will equip you with the real-world skills and knowledge to enable you to excel in Marketing Management. Students who successfully complete this course at the required level will have the possibility to progress into the MSc in Management & Marketing.

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MSc in Digital Marketing & Analytics

22nd September 2020 - 16 Months Part-Time Course

This fully accredited part-time MSc in Digital Marketing and Analytics is the standard-setter in the market. With a dual focus on theory and application, this executive master’s degree offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics. It aims to serve as a vehicle acceleration and transition for participants.

MSc in Management & Marketing

22nd September 2020 - 12 Month Part-Time Course

The MSc in Management and Marketing is only available to students who complete the Postgraduate Diploma in Management and Marketing at the required level.

This course allows the individual to select a specific module are of interest by developing a significant piece of research which is largely self-directed and self-motivated,

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Using Insights to Gain a Competitive Advantage

29TH & 30TH September Online Learning

Develop a considered and data-driven marketing strategy for your business. This course delves into how marketing professionals can utilise and make sense of the large quantities of data collected by their organisations from their customer bases to aid in gaining competitive advantage.

This two half-day  course will focus on data, analytics and insights and how marketing professionals can overcome internal challenges and gain buy-in across the business to action and implement data insights.

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Insightful Thinking 8 Week Programme

8th October 2020

This 8 week programme, designed by Tony Franco & Richard Oldham, comprises of 3 Core Modules and a final presentation.

Insightful Thinking should underpin everything we do, from reflecting critically while been rational with clear communications with are powerful. In today’s environment, we are bombarded with information overload, fake news and under immense time pressure. As a results, bias will creep in, our analysis and outlook of everything we do will become shaky and arguments can become flawed.

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