Marketing Fundamental Series: Developing a Marketing Strategy
21 January 2020
A one day course to give you confidence in how best to approach developing a Marketing Strategy in your business and the importance of segmenting, targeting and positioning your brand in a competitive market. To ensure generation of leads, achieving the organisation’s commercial goals and drive future growth and users.
Executive Diploma in Strategic Digital Marketing
starts 27 January 2020 - 13 weeks
This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy.
You will learn from industry practitioners over 14 evening sessions, one evening per week (two evenings in the first week). The first two sessions are on Monday and Tuesday evenings, from 6.00pm to 9.15pm. After this, sessions will take place on Tuesday evenings from 6:15pm.
Marketing Strategy & Tactics in a Digital World
30-31 January 2020
Our signature 2-day “Marketing Strategy & Tactics in a Digital World” course will enable you to stay on top of your game and implement the optimal strategy for your organisation in 2020.
In this course we aim to show you how to boost your short term marketing results via proven techniques, how to build long-term sustainable competitive advantage by developing a more strategic perspective, and how to become a world class marketer (if you do everything we recommend on this course).
ESA Diploma in Sponsorship
31 January 2020
The ESA Diploma in Sponsorship and Sports Marketing is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. The Diploma course is fully accredited by The Marketing Institute.
As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.
CMO Masterclass: Increasing Marketing's Influence in the Boardroom
4 February 2020
From the churn in CMO’s to cutting marketing spend at the hint of a downturn, marketing does not have many boardroom advocates. Marketers often complain, with some justification, that directors don’t always understand the importance of strategic marketing to building the value and reputation of a business. Directors sometimes say, again with justification, that marketers don’t ‘get’ what they do and that marketing presentations are laced with jargon and irrelevant data.
The Marketing Institute has created this masterclass for senior marketers to help them bridge that gap, create greater influence in the boardroom and share experiences and learnings from both directors and senior marketers.
Starting the Conversation- A Marketer's Guide to Podcasting
11 February 2020
The Marketing Institute and TU Dublin School of Marketing invite you to join us for our open lecture featuring key industry experts who will discuss how marketers can utilise podcasting as part of their integrated marketing campaigns.
Podcasting consumption continues to rise YOY in Ireland, and is fast becoming the media of choice for the most coveted demographics. It’s a medium marketers cannot ignore in 2020 but with its popularity also comes challenges. In this session, professional producer and founder of Tall Tales Podcasts, Cassie Delaney will be joined by marketer and Digital Collective founder Emma Fortune to take you through the creation process, distribution techniques and ROI.
Marketing Fundamentals Series: Aligning Brand and Commercial Goals
11 March 2020
We have developed this new branding course to help further marketers’ understanding of branding as a key strategic sales tool, and allow them to develop brand strategies that connect with customers and drive sales revenue.
Marketing fundamentals Series: Using CX to Differentiate Your Business
29 April 2020
This one day course delivered by Clare Kavanagh and Mark Cullen, who are both CCXP certified, will work through the key principles and frameworks around ensuring you and your business are able to deliver excellent customer service and generate customer loyalty.
Regulation & Governance
5-6 June 2020
This 2-day course has been devised by the Marketing Institute precisely to help give an awareness and understanding of the legal and regulatory environment for digital marketing decisions.
It is hoped that the development of an understanding of the relevant issues will inform digital strategy making and enable better and more meaningful audience and stakeholder relationships.
CMO Masterclass: Marketing Effectiveness
11 June 2020
This half-day course, led by Les Binet, is for anyone who wants to make their marketing communications more effective, efficient and accountable. You’ll learn how marketing communications really work – and why most of the things you’ve been taught are wrong, how to make them work better – and why most marketers get the balance wrong, and how to evaluate them properly – and why much research is misleading.
At the end of the session, you’ll have a much deeper understanding of how to plan, measure and optimise marketing communications, and will have a new set of intellectual tools that will help your company to increase sales and profit.