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July - Online Learning

Persuasive Writing for Marketers

This course now taking place on July 28th & 29th will enable marketers to understand the elements of successful persuasive writing, learn to better tailor their approach, tone and language to their audience(s) and clearly articulate their brand’s value proposition.

*Fully Booked. Email aoifem@mii.ie to be added to waiting list*

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September 2021

MSc Digital Marketing & Analytics

Reach your full potential with the power of analytics on our cutting-edge MSc programme. Providing a wide-ranging and agile education in the rapidly changing world of technological development, our MSc programme will empower you to leverage new technologies to transform your career trajectory.

Watch our Open Lecture.

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September 2021

Postgraduate Diploma in Management & Marketing

Bring your breadth of knowledge to our transformative Postgraduate Diploma, providing a springboard for non-business and marketing graduates to understand and apply the principles and practise of marketing to cultivate a flourishing career. By learning from industry experts and emboldening real business strategies, our Postgraduate Diploma will enable you to elevate your career.

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14th September 2021- Online Learning

Executive Diploma in Strategic Digital Marketing

The 12 week Executive Diploma in Strategic Digital Marketing has been designed for marketing professionals looking to understand how to develop and implement an effective digital marketing strategy. Classes are delivered by both academic specialists and industry experts, and participants will receive a rigorous and solid immersion in how to organise, plan, implement and control a digital marketing strategy within a broader strategic framework

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15th September - Online Learning

CMO Masterclass: Using Behavioural Science to Solve Business Challenges in 2021

Before you can influence decisions, you need to understand what drives them. This course investigates how consumer behaviour is shaped by psychological shortcuts.

This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to marketing. It covers both the latest findings from the topic but also lesser known classic experiments.

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21st September - Online Learning

Executive Diploma in Analytics for Marketers

Digital marketing is a data rich environment  and is synonymous with measurability. The digital marketer of the future must not only be comfortable with managerial level analytics but rather demand and drive the diffusion and traction of such analytics both at the campaign and enterprise wide level.

This Executive Diploma will  traverse  some  analytically  based  treatments  of  key  resource  allocation decision contexts and ROI measurement; spanning the funnel journey from prospect to lead to engaged customer, with customer lifecycle and lifetime values being examined.

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23rd September - Online Learning

Executive Diploma in Finance for Marketers

The 12 week Executive Diploma Finance for Marketers has been designed to introduce students to the main financial concepts that are necessary for managers. The importance of this course is that it provides an understanding of the importance of financial management in a business context.

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October 11th & 12th - Online Learning

Persuasive Writing for Marketers

This popular course, led by Kathy Foley, equips participants with a framework for planning the content they need to write, as well as a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy.

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