21st September 2021
Postgraduate Diploma in Management & Marketing
Bring your breadth of knowledge to our transformative Postgraduate Diploma, providing a springboard for non-business and marketing graduates to understand and apply the principles and practise of marketing to cultivate a flourishing career. By learning from industry experts and emboldening real business strategies, our Postgraduate Diploma will enable you to elevate your career.
23rd September - Online Learning
Executive Diploma in Finance for Marketers
The 12 week Executive Diploma Finance for Marketers has been designed to introduce students to the main financial concepts that are necessary for managers. The importance of this course is that it provides an understanding of the importance of financial management in a business context.
MSc Digital Marketing & Analytics
Reach your full potential with the power of analytics on our cutting-edge MSc programme. Providing a wide-ranging and agile education in the rapidly changing world of technological development, our MSc programme will empower you to leverage new technologies to transform your career trajectory.
5th October - Online Learning
Executive Diploma in Analytics for Marketers
Digital marketing is a data rich environment and is synonymous with measurability. The digital marketer of the future must not only be comfortable with managerial level analytics but rather demand and drive the diffusion and traction of such analytics both at the campaign and enterprise wide level.
This Executive Diploma will traverse some analytically based treatments of key resource allocation decision contexts and ROI measurement; spanning the funnel journey from prospect to lead to engaged customer, with customer lifecycle and lifetime values being examined.
October 11th & 12th - Online Learning
Persuasive Writing for Marketers
This popular course, led by Kathy Foley, equips participants with a framework for planning the content they need to write, as well as a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy.
November 17th - Online Learning
CMO Masterclass: Econometrics Marketing with Dr. Grace Kite
Following on from a Successful DMX 2021 session. Dr Grace Kite is holding an exclusive CMO Masterclass for Marketing Institute Ireland about Econometrics Marketing. This will be an introduction to marketing evaluation and Dr. Grace will be using live up to date data about how to understand Econometrics and why it is so important especially in 2021.
26 January 2022
Certificate in Growth marketing for SMEs
This Certificate in Growth Marketing for SMEs will provide learners with sought-after data-driven digital growth marketing skills to grow businesses and solve user needs. Participants will learn growth strategies, tactics & tools used by the world’s leading growth teams. The purpose of this course is to empower people working in SMEs, Microbusinesses, and solopreneur contexts to gain traction and growth for their business using digital tools and a growth mind-set.