19th June - Online Exam
Qualified Marketer Exam
Have you graduated in the past 2 years and hold a degree or postgraduate qualification in Marketing or Business? If so, you may be eligible for the Qualified Marketer Exam.
The Marketing Institute maintains a Register of Qualified Marketers that lists the names of full members of the Institute who, in addition to having an approved, degree-level qualification in marketing, have also successfully undertaken the Institute’s own Graduateship or Qualified Marketer Exam.
29th & 30th June - Online Learning
Developing a Marketing Strategy in 2021
Strategy to build long-term meaningful engagement and profitability has never been so critical to avoid the trap of devaluing your brand and future profits.
This course will give you confidence in how best to approach developing a marketing strategy in your business and the importance of segmenting, targeting and positioning your brand in a competitive market.
June 30th - Online Webinar
Berkeley Global Leadership Programme Fireside Chat
Join us virtually on 30th June to learn more about the MII Global Marketing Leadership Programme, developed in conjunction with Berkeley Global, UC Berkeley.
The content and curriculum are the result of an in-depth study of the latest research and the practices of leading industry experts in Digital Transformation Management and Marketing.
Frederick Wehrle, Associate Dean Academic Affairs, UC Berkeley & Pat Reed, xAgile Executive, Coach, Transformational leader, adjunct Professor at UC Berkely, will discuss “Designing an agile organisation, critical for Senior Marketing professionals tasked with Organisation and Change Management & Strategy & Leadership”.
July 5th - Online Learning
CMO Masterclass: Behavioural Economics with Rory Sutherland
Behavioural economics is an entirely practical field about how people make decisions and what drives their behaviour. It gives you the tools to understand, predict, and influence them.
As long as you do your business with humans, you will forever benefit from this knowledge. More and more, marketing and communication are becoming a science. A science about what makes customers tick, how they behave and make decisions.
6th & 8th July - Online Learning
Persuasive Writing for Marketers
This course taking place on July 6th & 8th will enable marketers to understand the elements of successful persuasive writing, learn to better tailor their approach, tone and language to their audience(s) and clearly articulate their brand’s value proposition.
*Fully Booked. Email aoifem@mii.ie to be added to waiting list*
Online Learning
CMO Masterclass: Using Behavioural Science to Solve Business Challenges in 2021
Before you can influence decisions, you need to understand what drives them. This course investigates how consumer behaviour is shaped by psychological shortcuts.
This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to marketing. It covers both the latest findings from the topic but also lesser known classic experiments.
September 2021
Executive Diploma in Finance for Marketers
The 12 week Executive Diploma Finance for Marketers has been designed to introduce students to the main financial concepts that are necessary for managers. The importance of this course is that it provides an understanding of the importance of financial management in a business context.
14th September 2021- Online Learning
Executive Diploma in Strategic Digital Marketing
The 12 week Executive Diploma in Strategic Digital Marketing has been designed for marketing professionals looking to understand how to develop and implement an effective digital marketing strategy. Classes are delivered by both academic specialists and industry experts, and participants will receive a rigorous and solid immersion in how to organise, plan, implement and control a digital marketing strategy within a broader strategic framework
September 2020- Online Learning
Executive Diploma in Analytics for Marketers
Digital marketing is a data rich environment and is synonymous with measurability. The digital marketer of the future must not only be comfortable with managerial level analytics but rather demand and drive the diffusion and traction of such analytics both at the campaign and enterprise wide level.
This Executive Diploma will traverse some analytically based treatments of key resource allocation decision contexts and ROI measurement; spanning the funnel journey from prospect to lead to engaged customer, with customer lifecycle and lifetime values being examined.
