Culture at the Core
Building brands from the inside out
In collaboration with Cork Chamber
CULTURE AT THE CORE
Building brands from the inside out
In collaboration with Cork Chamber
Date: January 27th 2026
Time : 6.00 PM – 8:00 PM
Venue : Clayton Hotel Cork City
Culture is not a nice to have.
It is the engine behind performance, engagement, and brand strength.
Your brand is shaped long before a customer interacts with it.
It is built in how teams perform, how leaders lead, and how people behave under pressure.
Join us for an evening of practical insight and real-world experience on how high-performing cultures are built, sustained, and scaled. Learn how internal performance translates directly into external reputation, trust, and brand credibility.
MC & Chair
Mary Cullen, Founder & Managing Director of INsightHR
Featuring
Mike O’Donnell
Former Head of BioMarin Ireland and a true culture champion. Mike leads with engagement at the centre of his strategy and will share first-hand experience of motivating teams, embedding culture at scale, and how strong internal cultures directly influence performance outcomes and brand perception. Including the latest research on why positive workplace cultures consistently outperform.
Ultan O’Callaghan
Coaching psychology expert working with the IRFU. Ultan focuses on driving performance cultures that take already high-performing teams to the next level. He will share insights from elite sport and what business leaders can learn about consistency, pressure, and how internal standards shape external results.
Angela Coholan
Organisational psychologist working with both large organisations and small teams. Angela specialises in building cultures that drive results, strengthen leadership behaviour, and align internal performance with external brand promise.
Non-Member Ticket – €35 per ticket
**Log in to your MII account to avail of the €25 member rate
Members should log in to book tickets to ensure the best price and experience.
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CULTURE AT THE CORE
Building brands from the inside out
In collaboration with Cork Chamber
Date: January 27th 2026
Time : 6.00 PM – 8:00 PM
Venue : Clayton Hotel Cork City
Culture is not a nice to have.
It is the engine behind performance, engagement, and brand strength.
Your brand is shaped long before a customer interacts with it.
It is built in how teams perform, how leaders lead, and how people behave under pressure.
Join us for an evening of practical insight and real-world experience on how high-performing cultures are built, sustained, and scaled. Learn how internal performance translates directly into external reputation, trust, and brand credibility.
MC & Chair
Mary Cullen, Founder & Managing Director of INsightHR
Featuring
Mike O’Donnell
Former Head of BioMarin Ireland and a true culture champion. Mike leads with engagement at the centre of his strategy and will share first-hand experience of motivating teams, embedding culture at scale, and how strong internal cultures directly influence performance outcomes and brand perception. Including the latest research on why positive workplace cultures consistently outperform.
Ultan O’Callaghan
Coaching psychology expert working with the IRFU. Ultan focuses on driving performance cultures that take already high-performing teams to the next level. He will share insights from elite sport and what business leaders can learn about consistency, pressure, and how internal standards shape external results.
Angela Coholan
Organisational psychologist working with both large organisations and small teams. Angela specialises in building cultures that drive results, strengthen leadership behaviour, and align internal performance with external brand promise.
Non-Member Ticket – €35 per ticket
**Log in to your MII account to avail of the €25 member rate