Sustainability is no longer just a corporate responsibility—it’s a shared commitment across businesses, brands, and individuals. Hosted by Munster Technological University and the Marketing Institute of Ireland Cork, this panel discussion brings together industry leaders in sustainable business, marketing, and advocacy to explore how organisations and individuals can create meaningful impact.

This engaging session will offer practical strategies to align profit with purpose, featuring insights from B2B sustainability experts, purpose-driven brands, and consumer educators. Panellists include MC Paul McSherry (MII & Materia Environment), Donal Daly (Future Planet), Jennifer Kiersey (2nd Ave Trading), and Shannen Healy (@_GreenGal), who will share expertise on corporate sustainability, authentic branding, and consumer influence.

Expect thought-provoking discussions on navigating greenwashing, consumer responsibility, and collaboration for impact. Whether you’re a business leader, marketer, or sustainability advocate, this event will equip you with actionable insights to drive real change.

This event is generously supported by Republic of Work, Cork, who have provided the venue for the evening.