Navigating the Brandscape

How Brands Build Equity and Resonate Beyond Their Visual Identity

What is a brand beyond its logo, colours, or typography? A true brand lives in the space between perceptions, it’s what people say about you when you’re not in the room, and how it makes them feel. Beyond the Logo: Navigating Brandscape explores this concept, gathering industry experts who navigate the complexity of brand perception every day and diving into the emotional intricacies of brand identity.

Join us for an evening with Brian Wilson (Founder/Director of Wilson Creative), our MC and panel chair, as he leads conversations with Aileen Tennant (Park Director, Fota Wildlife Park), Rob Pearson (Head of Sports Sponsorships, Teneo), and Alex Bruce (Founder/Managing Director, SOMA Coffee). These leaders will share their unique journeys—from expanding a beloved wildlife park’s reputation, to growing a coffee brand in a competitive market, to enhancing sports sponsorships—and discuss the challenges they face and the strategies they use to cultivate brand equity in the minds of their audiences.

Discover how diverse brands build loyalty, navigate reputational challenges, and secure their place in the hearts and minds of their consumers. Don’t miss the chance to gain insights into the dynamic world of brand-building from those on the front lines of creating unforgettable brand experiences.