Dublin, December 10th, 2024 – The countdown to the prestigious MII All Ireland Marketing Awards 2025 has officially begun. Now in its 19th year, the MII AIM Awards, organised by
the Marketing Institute Ireland (MII), recognise and reward the programmes that have had the greatest impact on business through the profession of marketing. Each award category is associated with the marketing competencies identified in the MII National Marketing Competency Framework, highlighting the critical link between business challenges, marketing skills and commercial outcomes.
Speaking at the launch, MII CEO Shane McGonigle commented: “The MII AIM Awards offer marketing professionals a unique opportunity to showcase their expertise in addressing business challenges, in a way that no other discipline can, to deliver commercial impact. The MII National Marketing Competency Framework ensures that the uniqueness of our professional approach to business success is recognised and rewarded in each award category”.
The launch event took place today at the Salesforce Tower in Dublin, with over 80 MII members and guests in attendance. Greta Hammel, Chief Marketing Officer of Promise Gluten Free, the 2024 Grand Prix award winner, shared valuable insights into her submission process and the impact of winning on her career and brand. The Marketing Institute Ireland (MII) extends its gratitude to Salesforce for hosting this special event, providing a dynamic space that reflects the spirit of innovation and excellence celebrated by
the MII AIM Awards.
Gareth Kelly, Head of Marketing at Salesforce Ireland, Theresa Roseingrave, CMO, MII & Greta Hammel, CMO, Promise Gluten Free.
Entries for the MII AIM Awards 2025 officially open on December 13, with the winners set to be celebrated at the MII AIM Awards Ceremony on May 22, 2025.
“It is an honour to be Chair of expert judging panels for the 2025 MII AIM Awards. There is quite simply no other award show that compares to the MII AIM Awards when it comes to the consistency and standard of judging, guaranteed by my presence at every stage of the process and especially at every one of the 110 shortlisted in-person presentations.” – said Colin Gordon, Chair of the MII AIM Awards Jury and former CEO of Glanbia Consumer Foods. “This year, we are also publishing the scoring matrix to help you write the best possible entry for your business case study. I wish you the very best of luck and remind you that the standard is high and the competition is tough, but this is what makes winning so much sweeter!”
Gareth Kelly, Head of Marketing, Salesforce Ireland – “We are delighted to host the launch of the MII AIM Awards 2025 at Salesforce Tower. As a company committed to innovation and customer success, we strongly believe in the power marketing to drive meaningful business outcomes. Corporate Membership with the Marketing Institute of Ireland (MII) is an invaluable resource for organisations like ours, providing access to a vibrant professional community, thought leadership, and opportunities to celebrate and elevate marketing excellence. We are proud to support MII in recognising the exceptional talent shaping the future of marketing in Ireland.”
The MII AIM Awards will feature 22 categories spanning the diverse disciplines within the marketing profession. With a focus on rewarding measurable impact and excellence, the MII AIM Awards provide an opportunity for Ireland’s best marketing professionals to showcase their impact on business success and inspire the industry.
For further information on the awards, categories, and how to enter, visit here.
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