Mediahuis Ireland acquires IMAGE Media, expanding its reach into premium consumer and business audiences

Photo Mediahuis 8SH | Pictured L-R Clodagh Edwards, CEO IMAGE Media, Doireann Murray Chief Revenue Officer IMAGE Media, Sheena Peirse, CEO Mediahaus Ireland, Karen Preston Chief Commercial Officer Mediahuis Ireland

Dublin, 01 July 2026

Mediahuis Ireland today announces the acquisition of IMAGE Media, marking a significant
step in its strategy to build a more diversified, digitally led and multi-platform media
business, with a stronger focus on premium, direct revenue streams.

Mediahuis Ireland is actively managing the transition from a predominantly print based
business to one where digital subscriptions, digital advertising and other reader and
client revenue streams play a greater role in overall performance. The acquisition of
IMAGE Media is aligned with that strategy, strengthening Mediahuis Ireland’s position in
premium content, paid audience products, events and brand partnerships.

As a key player in Ireland’s media landscape, IMAGE brings a sophisticated digital
presence, a successful membership model and a market leading live events portfolio,
complementing Mediahuis Ireland’s publishing expertise, digital capabilities and
established print strengths.

Strengthening audience reach
The addition of IMAGE enhances Mediahuis Ireland’s ability to engage audiences across
multiple platforms and touchpoints, while also broadening its reach into premium
consumer and business communities.

At the core of IMAGE’s offering is Image.ie, a well established digital destination spanning
style, culture, business and lifestyle content. This is complemented by a highly engaged
membership community through the IMAGE Business Club, with approximately 1,100
active members, and a strong events portfolio.

Flagship events including the IMAGE PwC Business Women of the Year Awards, which
attracts 1,500 attendees annually, and the Business of Beauty Awards further strengthen
IMAGE’s position as a convenor of influential professional and consumer audiences.

“IMAGE Media is a brand we have admired for a long time. It has built a strong connection
with its audience and a compelling multi-platform business across digital, print, events,
membership and brand partnerships. This acquisition supports our strategy to grow a more
diversified and future focused media business in Ireland, with greater emphasis on premium,
direct revenue streams. It also creates new opportunities to build on IMAGE’s strengths
through the scale, expertise and capabilities of Mediahuis Ireland.”
Sheena Peirse, CEO, Mediahuis Ireland*

Commercial growth
IMAGE Media adds a strong and complementary commercial model to the Mediahuis
Ireland portfolio, rooted in premium, direct client relationships and paid formats,
combining integrated brand partnerships, premium live experiences, subscription and
membership revenue, and established print titles.

Its activations business delivers multi-platform campaigns for clients across digital, print,
social and live environments, while its events and membership offerings provide valuable
recurring and scalable revenue streams. Together with IMAGE Magazine, IMAGE Interiors
and Image.ie, these capabilities create a platform with clear potential for further growth.

Support and expertise
As part of Mediahuis Ireland, IMAGE Media will, over time, benefit from access to
publishing expertise, shared infrastructure and wider capabilities through Mediahuis
Group. These are expected to support the continued development of IMAGE’s
subscription and membership offering across Image.ie and the IMAGE Business Club,
with a focus on improved user experience and stronger audience engagement over time.

The acquisition also strengthens Mediahuis Ireland’s commercial reach into premium
sectors including technology, financial services, retail and consumer brands.

IMAGE Media’s management team will remain in place, ensuring continuity and
preserving the brand’s editorial voice and client relationships throughout the transition
period.

“IMAGE Media has a 50-year history of market leadership, digital innovation and powerful
storytelling, working with an enviable client portfolio and led by an entrepreneurial, longstanding
and future-focused team. Over five decades, we have cultivated a vibrant, diverse
community that uniquely spans C-suite leaders, inspiring founders, changemakers and
creatives, uniting women across the country. Joining Mediahuis Ireland is a natural evolution,
bringing IMAGE Media’s entrepreneurial, audience-first ethos into a larger organisation that
shares our deep commitment to editorial excellence and meaningful audience connection.
Being part of Mediahuis Ireland allows us to further elevate how we serve our clients and our
discerning community of women across Ireland, while proudly maintaining the distinct,
independent voice that our audience values and trusts.”
Clodagh Edwards, CEO, IMAGE Media

Media contact

Sinead Spillane
Sinead.spillane@mediahuis.ie