Fresh Ears: Rethinking Audio Advertising in an Age of Distraction with Ralph van Dijk – MII Morning Masterclass
Rethinking Audio Advertising in an Age of Distraction 8:30AM - 10:30AM | Thursday 25 June Dentsu, D04 HE94 In an era of skippable formats, shrinking attention spans and algorithmically targeted everything, audio remains the one medium with low ad avoidance, broad reach and the emotional bandwidth to tell a story that actually stays with people. […]