More than 70% of Irish workers already use AI tools like ChatGPT in their work – yet many have never received practical training on how to use them effectively or strategically.
As AI becomes part of everyday working life, continuous professional development is more important than ever.
If you’d like to learn how to use ChatGPT across planning, ideation, content development, and communications join our in-person upcoming masterclass. Designed specifically for marketers, this practical working session focuses on real-world application, helping you use AI with greater confidence, clarity, and impact.
Sessions rated 9.21/10 by attendees This course is designed to help you use ChatGPT in a practical, grounded way that supports the work you already do every day as a marketer. Rather than focusing on theory or AI buzzwords, the focus is on real-world marketing tasks and better decision-making.
You’ll learn how to use ChatGPT as a thinking and productivity partner across planning, ideation, content development, communications, and day-to-day decision-making.
By the end of the session, you’ll leave with practical techniques you can use immediately, simple approaches you can return to again and again, and greater confidence in using ChatGPT as a useful partner in your day-to-day work.
Unlike generic AI tutorials, this session focuses specifically on real marketing workflows, practical application, and professional judgement. You’ll work through relevant examples with expert guidance and leave with approaches you can apply immediately in your role.
By the end of this masterclass, you will be able to:
You’ll work through real-world marketing scenarios with expert guidance, gaining experience that you can apply directly to your role.
To get the most from this course, you’ll need:
MII Member Rate – €500
Log in to access your exclusive member rate
Course + 1 Year MII Membership
Membership Bundle – €750
Email professional@mii.ie with the course date and number of tickets you wish to purchase, and our team will assist.
Karen has delivered a number of AI-focused training programmes with MII, receiving consistently excellent feedback for her practical, engaging and highly relevant approach to AI training for marketers.
Participants particularly value the hands-on nature of the sessions and the immediate workplace application of the content.
The Government’s new AIReady.ie initiative offers free online courses to help people build foundational knowledge. Build awareness, confidence and basic AI understanding. Learn more here
Don’t just take our word for it. Here’s what recent course participants had to say:
If you have questions about the programme or the next intake, we’re here to help. Email professional@mii.ie for more information.
This course will proceed once minimum participant numbers are met. If a course does not reach this number, you will be informed in advance and offered an alternative date or a full refund.
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