AI Masterclass in ChatGPT

A hands-on, practical course to help marketers use ChatGPT with confidence and impact

Artificial intelligence is changing how marketers work, and ChatGPT is leading the charge. This practical course is designed to help marketing professionals get hands-on with ChatGPT, using it to generate ideas, speed up workflows, and enhance creative and strategic output.

Led by Karen Howley, Generative AI Trainer & Consultant, the course equips you with the skills and confidence to integrate ChatGPT into your daily marketing activities, from copywriting and content planning to email campaigns and audience segmentation.

Whether you’re a beginner or already experimenting with AI, you’ll leave with practical techniques you can apply immediately.

What You'll Learn

This course will show you how to:

Use ChatGPT effectively for marketing tasks such as campaign planning, ideation, content creation, and customer communications

Craft better prompts to get more accurate, relevant results from the tool

Avoid common mistakes and understand where human oversight remains essential

Adapt and tailor ChatGPT outputs to align with your brand tone and marketing goals

Improve efficiency while maintaining creativity and quality

You’ll work through real-world marketing scenarios with expert guidance, gaining experience that you can apply directly to your role. 

Who Should Attend?

This course is ideal for:

Marketing professionals seeking to integrate AI into their day-to-day work

Content creators, copywriters, and brand managers looking to streamline workflows

Digital marketers who want to test and scale ideas more efficiently

Anyone curious about ChatGPT’s capabilities and how to use them responsibly in a marketing context

Note: This is not a theoretical overview—it’s a working session designed for immediate application. 

What You'll Need

To get the most from this course, you’ll need: 

An active ChatGPT Plus subscription

Your own laptop (Wi-Fi enabled)

An open mind and willingness to explore

Upcoming Dates

Wednesday 10th June 2026 - Dublin City Centre

MII Member Rate – €500

*Members should log in to book tickets to ensure the best price and experience.

Non-Member Bundle €750

Need an invoice?

Email professional@mii.ie with the course date and number of tickets you wish to purchase, and our team will assist.

What Participants Say

Don’t just take our word for it. Here’s what recent course participants had to say:

"Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material."

"Karen is fantastic and delivered the content in a clear and engaging manner. Overall, an extremely valuable and worthwhile session for any marketer looking to integrate AI into their strategy."

Want to Learn More?

If you have questions about the programme or the next intake, we’re here to help. Email professional@mii.ie for more information.

Course Confirmation

This course will proceed once minimum participant numbers are met. If a course does not reach this number, you will be informed in advance and offered an alternative date or a full refund.

Interested in a Bespoke Training Programme in AI for your business?

Equip your team with the skills to use AI responsibly, effectively, and strategically.

Unlock the practical potential of AI with a tailored training programme designed around your team’s specific needs, sector, and objectives. Whether you want to improve productivity, enhance marketing performance, streamline processes, or build AI confidence across your organisation, our bespoke workshops focus on real-world application and measurable impact.

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