Working Smarter with ChatGPT

Practical AI training for marketers who want to use ChatGPT more effectively in their everyday work.

Most marketers are already using ChatGPT in some way — but because many are self-taught, they often don’t realise how much more effective they could be with structured, practical guidance.

This hands-on masterclass is designed to help marketing professionals use ChatGPT more intentionally, confidently, and effectively in their everyday work.

Sessions rated 9.21/10 by attendees

‘Fantastic course and trainer was so knowledgeable. Really enjoyed it. Very practical.’

"Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material."

"Karen is fantastic and delivered the content in a clear and engaging manner. Overall, an extremely valuable and worthwhile session for any marketer looking to integrate AI into their strategy."

‘Overall it was an excellent course and a day well spent.’

This course is designed to help you use ChatGPT in a practical, grounded way that supports the work you already do every day as a marketer. Rather than focusing on theory or AI buzzwords, the focus is on real-world marketing tasks and better decision-making.

You’ll learn how to use ChatGPT as a thinking and productivity partner across planning, ideation, content development, communications, and day-to-day decision-making.

By the end of the session, you’ll leave with practical techniques you can use immediately, simple approaches you can return to again and again, and greater confidence in using ChatGPT as a useful partner in your day-to-day work.

What you'll learn...

Unlike generic AI tutorials, this session focuses specifically on real marketing workflows, practical application, and professional judgement. You’ll work through relevant examples with expert guidance and leave with approaches you can apply immediately in your role.

By the end of this masterclass, you will be able to:

Use ChatGPT more effectively across everyday marketing workflows

Write stronger prompts that produce more relevant, useful outputs

Use AI to support thinking, planning, ideation, and content development

Identify where human judgement and oversight remain essential

Adapt AI-generated outputs to reflect brand tone, strategy, and audience needs

Build practical habits for using ChatGPT more intentionally and productively

Avoid common mistakes and over-reliance on AI-generated content

You’ll work through real-world marketing scenarios with expert guidance, gaining experience that you can apply directly to your role.  

Who should attend?

This masterclass is designed for:

Marketing professionals already experimenting with ChatGPT who want to improve how they use it in practice

Marketers looking to work more efficiently without compromising creativity or strategic thinking

Teams seeking practical ways to integrate AI into everyday marketing workflows

Professionals who want to build confidence and better judgement when using AI tools

No technical background is required. This is a practical working session focused on immediate application in real marketing contexts.

What you'll need...

To get the most from this course, you’ll need:  

An active ChatGPT Plus/Business/Enterprise subscription

Your own laptop (Wi-Fi enabled)

An open mind and willingness to explore

After this course, you will...

Save time on routine marketing tasks

Improve the quality of briefs, ideas, and content

Use ChatGPT more strategically — not just tactically

Feel more confident reviewing and refining AI outputs

Reduce trial-and-error prompting

Build practical workflows you can immediately apply at work

Upcoming Dates

Thursday 18th June 2026 - Dublin City Centre

Already a MII Member?

MII Member Rate – €500

Log in to access your exclusive member rate

COURSE ONLY

One-time course fee – €625

Need an invoice?

Email professional@mii.ie with the course date and number of tickets you wish to purchase, and our team will assist.

What participants say

Don’t just take our word for it. Here’s what recent course participants had to say:

‘Karen was excellent, her knowledge and expertise were evident and she explained everything thoroughly.’

‘Everything I expected and was very practical which I enjoy.’

‘Overall it was an excellent course and a day well spent.’

‘It was a really insightful day and I took a huge amount away from it. Karen’s approach was great as it let you soak up everything without being too hands on.’

‘Fantastic course and trainer was so knowledgeable. Really enjoyed it. Very practical.’

"Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material."

"Karen is fantastic and delivered the content in a clear and engaging manner. Overall, an extremely valuable and worthwhile session for any marketer looking to integrate AI into their strategy."

‘Overall it was an excellent course and a day well spent.’

‘Fantastic course and trainer was so knowledgeable. Really enjoyed it. Very practical.’

Want to Learn More?

If you have questions about the programme or the next intake, we’re here to help. Email professional@mii.ie for more information.

Course Confirmation

This course will proceed once minimum participant numbers are met. If a course does not reach this number, you will be informed in advance and offered an alternative date or a full refund.

Interested in a Bespoke Training Programme in AI for your business?

Equip your team with the skills to use AI responsibly, effectively, and strategically.

Unlock the practical potential of AI with a tailored training programme designed around your team’s specific needs, sector, and objectives. Whether you want to improve productivity, enhance marketing performance, streamline processes, or build AI confidence across your organisation, our bespoke workshops focus on real-world application and measurable impact.

Learn More

Interested in future AI Training Courses

More Upcoming Training

Working Smarter with ChatGPT

Practical AI training for marketers who want to use ChatGPT more effectively in their everyday work. Most marketers are already using ChatGPT in some way — but because many are self-taught, they often don’t realise how much more effective they could be with structured, practical guidance. This hands-on masterclass is designed to help marketing professionals use ChatGPT more intentionally, confidently, and effectively in their everyday work. Sessions rated 9.21/10 by attendees ‘Fantastic course and trainer was so knowledgeable. Really enjoyed it. Very practical.’ “Excellent sessions. Karen was a superb presenter who knew her topic inside out and provided really practical training material.”...

Full Day
In-Person | Dublin

18th June

Education Courses

Training Courses

Job Opportunities

Advertise a Marketing Job

Practical AI training for marketers who want to use ChatGPT more effectively in their everyday work.

Sessions rated 9.21/10 by attendees

Upcoming Dates

Thursday 18th June 2026 - Dublin City Centre

Already a MII Member?

MOST POPULAR With Non-Members

COURSE ONLY

Need an invoice?

What participants say

Want to Learn More?

Course Confirmation

Interested in a Bespoke Training Programme in AI for your business?

Equip your team with the skills to use AI responsibly, effectively, and strategically.

Interested in future AI Training Courses

More Upcoming Training