Contact us

Deliver transformational business growth by unlocking your Total Brand Value

Starts Tuesday, October 29, 2024

Learn how to lead with a clear, inspiring business management approach that everyone understands

MII is offering a proven, world-class Strategic Brand Management Framework including systems, tools and ways of working, in a unique learning event that will have a real and powerful impact on your brands commercial and equity performance.

This Framework empowers you, as the marketer, to bring internal alignment across your organisation and increase effectiveness and efficiency with your marketing activities.

Spaces are limited and only open to members working in brand management. Click here to register your interest now and to receive details on pricing.

Over 3 days, this course will cover:

The course is designed to maximise engagement and impact with a mix of information sharing, case studies, exercises and competitive tasks:

  1. The Role of Brand on Organisational Performance
  2. Traits of Great Brand Builders 
  3. Understanding Your Target Market
  4. Consumer Insights Explained 
  5. A Unique and Powerful Brand Positioning Tool 
  6. Team-Based Brand Positioning: Comprehensive Workshop
  7. Six Ways to Grow a Brand: Implications and Opportunities
  8. Transformative “Go to Market” Framework
  9. Building Brands Over Time: Strategies for Long-Term Success

Meet Your Instructors:


Brian Crean

Founder and CEO of TBVGlobal

Brian has over 25 years of global marketing experience. Brian has held senior roles at Diageo PLC and Guinness PL and has vast experience across FMCG, pharmaceuticals, drinks, food, insurance, and more. Brian’s experience includes leading the development of the original, groundbreaking Diageo Way of Brand Building.


Damian Devaney

Senior Partner and Regional President at TBVGlobal

Damian has successfully led marketing transformations in FMCG, telecommunications, manufacturing, and sport. His tenure includes impactful roles at Smurfit Kappa, O2 Ireland, Coca-Cola Ireland, and Diageo.

“67% of our base said they need better strategic brand management”

Is This Course Right for You?

This course is only open to marketers working in brand management. As an ambitious brand manager, you seek to enhance your skills with comprehensive, world-class training in brand strategy.

  • Advanced Insights: Master cutting-edge strategies to elevate your brand management.
  • Expert Instructors: Learn from industry leaders with real-world experience.
  • Practical Applications: Apply theory through hands-on exercises and case studies.
  • Peer Networking: Connect with other ambitious brand managers.
  • Flexible Learning: Fit the course around your professional commitments.

If you’re ready to build on your strengths and become a leader in brand strategy, this course is for you. Enrol now to take your skills to the next level.

Share This Course


MII / Total Brand Value Partnership

This course is delivered through our education partner Total Brand Value.

Upgrade Your Career Prospects

Please complete and a member of our team will be in touch

This website uses cookies to deliver a better user experience. For more information, please visit our Privacy Policy