Insights

John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John’s creative awards are numerous. He has been given the D&AD President's Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written two books: ‘Hegarty on Advertising – Turning Intelligence into Magic’ and "Hegarty on Creativity - there are no rules". In 2014 John co-founded The Garage Soho, an early stage investment company that believes in building brands, not just businesses. In 2022 John co-founded The Garage Entertainment, which aims to unlock creative potential through inspiring, distinctive and entertaining products.

A dualist researcher, Alison has worked with Irish, UK and International brands and services during her 30-year research career. Originally from the UK, Alison studied Consumer Sciences in Newcastle upon Tyne before embarking on a Fast-Moving Consumer Goods (FMCG) research and customer experience journey.
She has been in Ireland and with Amárach for the past 12 years, where she remains hands-on with various research projects and leads the research & ops teams.