MII Lunch & Learn – Abundant Insights: How AI Can Improve Your Research ROI with Gerard O’Neill, Chair of Amárach Research

In the session, Gerard will share lessons from Amárach’s own journey towards being an AI-first business (we’re not there yet!), as well as tips for speeding up the process.  He will give examples of how AI is already adding value to Amárach’s client work.

He will share his forecasts for how AI will transform market research and insight roles (agency and client side) over the next few years and how to position yourself to successfully navigate a future of ‘Abundant Insights’. 

About Gerard O’Neill

Gerard O’Neill is Chair of Amárach Research and leads the strategic consulting practice at Amárach, working with senior management teams to create resilient strategies for the future. He is a Fellow of the Marketing Institute of Ireland. Gerard is also a director of AIMRO – the Association of Irish Market Research Organisations.