Events

AI Masterclass in Brief Writing
Thursday 23rd April 2026 10:00AM - 12:00PM

This is a two hour, platform agnostic course designed for marketing professionals who already use AI tools and want to apply them more deliberately to one of the most fragile points in marketing work – the ability to write a solid brief and give clear direction.  

Rather than focusing solely on writing better briefs faster, the course combines efficiency gains with improving the thinking and alignment that happen before a brief is written, helping participants save time while raising the quality of briefs.  

The webinar series designed for busy marketers. Grab your lunch and join us for 30 minutes of practical learning.​ Running throughout the year, each Lunch & Learn explores a different topic shaping the marketing profession today – from emerging trends to real-world challenges. Our speakers bring hands-on experience, sharing practical tools, perspectives and actionable ideas you can take away and use right away. Whether you’re looking to stay current, sharpen your skills or learn from peers across the industry, this series offers accessible, high-impact learning in a short format.

A hands-on, practical course to help marketers use ChatGPT with confidence and impact

Artificial intelligence is changing how marketers work, and ChatGPT is leading the charge. This practical course is designed to help marketing professionals get hands-on with ChatGPT, using it to generate ideas, speed up workflows, and enhance creative and strategic output.

Led by Karen Howley, Generative AI Trainer & Consultant, the course equips you with the skills and confidence to integrate ChatGPT into your daily marketing activities, from copywriting and content planning to email campaigns and audience segmentation.

Whether you’re a beginner or already experimenting with AI, you’ll leave with practical techniques you can apply immediately.