Advertising at the Edge: AI, Manipulation, and the Future of Influence
What does your ad placement say about your brand? How do you identify inclusive placement? How do you balance brand safety and modern journalism? And why does it matter?
What does your ad placement say about your brand? How do you identify inclusive placement? How do you balance brand safety and modern journalism? And why does it matter?
Our MII National Marketing Professional Services provide a structured approach to supporting the development of marketing professionals and the wider industry in Ireland.
Our services include the development of the National Marketing Competency Framework, professional standards, and accreditation tools designed to guide individual and organisational growth.
Want to explore how these services can work for you or your team? Join us for a free webinar on Thursday 15 May at 10am for a free 45 minute webinar where we discuss the services in more detail and have a live Q&A session to answer any questions you may have.
What does your ad placement say about your brand? How do you identify inclusive placement? How do you balance brand safety and modern journalism? And why does it matter?
Join us for the biggest celebration of the year at the MII AIM Awards 2025 when the best shortlisted entrants will be crowned winners. The MII AIM Awards are the gold standard for professional marketing achievement, recognising and rewarding excellence in business management through the discipline of marketing.
ESA Ireland’s annual flagship event returns to the capital city of Dublin on 12 June with a new venue. This year’s event will be hosted by Aviva Stadium and Levy Ireland.
“The Story of Us” is a dynamic and interactive panel event featuring Fiona Clark, Festival Director & CEO, Cork International Film Festival, Michael Carr, Marketing & Communications Manager, Cork Opera House and Niamh Murphy, Festival Manager, Cork on a Fork Food Festival & Managing Director of ETC – Events, Tourism & Communications Agency, all expertly chaired & MC’d by Esther McCarthy, Irish Examiner Editor & Weekend Columnist
Join us for an inspiring and exclusive EMC webinar featuring Professor Byron Sharp, the internationally acclaimed author of How Brands Grow and Director of the Ehrenberg-Bass Institute.
A recording of this webinar will be available shortly after to our members.
MII CMO Summit 2025 will be held in 1 Windmill Lane, Dublin 2 on Tuesday 7th October 2025.
Time: 09:00 - 14:00 Location: 1 Windmill Lane, Dublin 2. The CMO Summit is a senior level invitee only event – all invited attendees should be a member of MII. If you are interested in becoming a member, please email our Membership Director Peter Mahon. Any queries in relation to the event itself please contact Leah Golding
Save the Date! The Who Won Sponsorship Awards Series is back at the Aviva Stadium on November 4th 2025. In partnership with ONSIDE.
This interactive session explores how marketing leaders are embracing Lean Marketing to do more with less. Discover how to build flexibility into your processes, empower teams to move faster, and turn constraints into creativity.
Join us for an exclusive pre-launch breakfast that sets the stage for the prestigious MII AIM Awards 2026. Dive into the heart of marketing excellence as we explore award-winning strategies through the lens of the National Marketing Competency Framework.
In partnership with Dentsu and Onic, we are delighted to invite you to join this exclusive event Sound Affects 4, where we will check-in on the longitudinal listening study and bring to life the power of connection