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Postgraduate Diploma in Management and Marketing

Postgraduate Diploma in Management and Marketing

Next intake is in September, but as places are limited, interested applicants should make contact asap with Dr Lesley Murphy, Programme Manager. She's on 01-402 7046.
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The Postgraduate Diploma in Management and Marketing is a Level 9 one-year part-time conversion course aimed at graduates from non-business disciplines (e.g. Science, Engineering, IT, Arts and Humanities) who are already working in business-related roles.

DIT Aungier Street

Delivered in partnership with Dublin Institute of Technology

This programme is operated by the Marketing Institute of Ireland in partnership with Dublin Institute of Technology.

This is an opportunity for those who are working in a business role but who don’t have a marketing qualification, to experience an accelerated programme over two semesters of part-time study leading to the award of a fully-accredited Postgraduate Diploma in Management and Marketing. Students will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials.

The Postgraduate Diploma programme provides non-business graduates with a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are at the forefront of management and marketing theory and practice today, and will gain a deeper understanding of the diverse nature of demands from consumers, regulators and suppliers to enhance their ability to analyse issues and propose business solutions. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.

The syllabus is divided into two broad areas: (1) Core business management elements, and (2) Marketing theory and practice.

The modules in Semester One are Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics. In Semester Two the programme covers Strategic Marketing Management, Consumer Behaviour, Doing Business Globally and Integrated Marketing Communications. A series of industry seminars by marketing experts are held throughout the academic year.

marketing seminar series

Rigorous conceptual framework for deeper understanding

Duration: One full year. Two semesters are delivered during the academic year from September to June, and this is followed by a largely self-directed learning project.

Attendance: During the two semesters of 12 teaching weeks each, students attend DIT Aungier Street on Tuesday and Thursday evenings (6-10pm). Occasional Saturday workshops/seminars.

Location: DIT Aungier Street, Dublin 2

Format: A diverse range of teaching and learning strategies are employed, including lectures, guest sessions, case studies, presentations, debate, discussion and self-directed learning, in addition to group directed learning aimed at capitalising on the student’s work experience and diverse undergraduate experiences and knowledge.

Closing date for applications: 31 July 2015. Late applications will be considered subject to availability of places.

Awarded by DIT

Level 9 Award by DIT


The Marketing Institute of Ireland’s Postgraduate Diploma in Management and Marketing is a Level 9 Award on the National Framework of Qualifications (NFQ) and the award is made by Dublin Institute of Technology, a member of the European University Association.

An important note on accreditation: As the professional body for marketing in Ireland, the Marketing Institute recognises the importance of academic accreditation. That’s why we have teamed up with DIT, Ireland’s largest marketing educator, to create and jointly operate this Postgraduate Diploma. Accreditation speaks to a sense of public trust, as well as to professional quality. Accreditation assures our students that the programme is engaged in continuous review and improvement of its quality, that it meets documented standards, and that it is accountable for achieving what it sets out to do.


You must already have minimum second class Honours Degree (2.2 or higher) at NQAI Level 8, or equivalent, in a non-business discipline, AND a you must have a minimum of three years work experience in a business/marketing role within an organisation.

Note: Due to the considerable competition for this programme, satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on the candidate’s academic grades and will take work/life experience into account. Candidates may also be required to attend for interview.


The Marketing Institute of Ireland offers a Scholarship worth 80% of the fees for the Postgraduate Diploma in Management and Marketing 2016-17. All candidates for the scholarship should hold a 2.2 honours degree and have a minimum of three years work experience. In order to apply for the scholarship, in addition to a CV and documentary evidence of an undergraduate qualification, a 1000 word essay setting out their motivation for applying for this programme, a proposed area they would look at for their management project, and why they feel they should be considered for a scholarship. The scholarship will be awarded to the most suitable candidate as decided by a panel of representatives from MII and DIT on the basis of submitted documentation.

Closing date for Scholarship applications: 31 July 2016.


For more information, and a discussion on whether this programme is right for you, please contact the Programme Manager as early as possible.

Dr. Lesley Murphy
Programme Manager – Postgraduate Diploma in Management and Marketing (DT314A)
Room 2045.2
Faculty of Business
Dublin Institute of Technology
Aungier Street
Dublin 2

Tel: 01-402 7046

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.

Course Leader

  • Dr. Lesley Murphy
    Course Leader

Contact Lesley Murphy Apply Now

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