MII Lunch & Learn – Bringing Scratch Cards Back

Representing the client and in-house agency teams behind the campaign, Stephen and Andy will share the strategy, insights and collaboration that brought national advertising back to the scratch card category for the first time in almost 10 years. Whether you work in brand, creative, strategy, communications or agency partnerships, this session will offer practical insights into how strong creative thinking and an effective in-house agency relationship can help reinvigorate an established category.